Brianna

Ziegler

DIGITAL & Content

MARKETING



Social Work

Social Media

You may ask... "How did you go from working in a hospital to working with startups and creative agencies?"


It's simple— after college, I chose to follow in my mother's footsteps and earned my Master's Degree in Social Work.


I then transitioned into nonprofit marketing and through a series of fortuitous growth opportunities, began working with e-commerce and SaaS clients.


Now, with a decade of experience in digital marketing, communications, and content, I have developed a deep understanding of the psychology behind brand building.


Clients

A sampling of the lovely brands and organizations with which I have had the pleasure of working:


CLIENTS

HFC

HEAD TO HEAD PROMO

HEAD TO HEAD MEDIA COVERAGE

HFC x FAZE CLAN

BRAIN IT ON SUMMIT

CLIENTS

Stand Up To Cancer

SU2C X MLB

SU2C X MASTERCARD

SU2C EOY CAMPAIGN


CLIENTS

The Shawn Mendes Foundation

COVID-19 RESOURCES

SMF X SICKKIDS FOUNDATION


CLIENTS

FIGS

THREADS FOR THREADS

INDIA

FIGS x Breast Cancer Research Foundation


CLIENTS

Fernish

KTLA feature

FERNISH x JUSTIN BALDONI

HOLOS partnership



Content Marketing

Over the past decade, I have...

Light Bulb Line Icon Vector, Isolated on White Background. Idea Sign, Solution, Thinking Concept.

Created stunning, resonant content from concept through execution


Pen

Owned long and short-form copywriting, leveraging SEO best practices


Blog Icon

Published blogs and landing pages via content management systems


Social Media Management

Launched social media strategies for

e-commerce and nonprofit clients


Grew audience and engagement rates at breakneck speed


Cemented brand loyalty through proactive community engagement


+122%


GROWTH IN

social audience


+232%


increase in engagement


4X


ROAS unlocked by Establishing influencer & affiliate programs



Brand Strategy

Developed brand positioning, tone, and voice


Collaborated on brand guidelines to create a cohesive visual identity


Managed brand consistency on full-funnel, multichannel marketing campaigns

Education

Columbia University

Masters, Social Work (2012)


University of California, Berkeley

Bachelors, Sociology (2009)

Certifications

CORO

Women in Leadership Fellow (2021)


Board of Behavioral Sciences

LCSW (2015)

Additional Skills

Copywriting

Email/SMS Marketing

Creative Direction

Paid Media

Generative AI Management

Influencer & UGC Content

Affiliate Partnerships

Social Impact Strategy

Let's Work Together