Social Work
Social Media
You may ask... "How did you go from working in a hospital to working with startups and creative agencies?"
It's simple— after college, I chose to follow in my mother's footsteps and earned my Master's Degree in Social Work.
I then transitioned into nonprofit marketing and through a series of fortuitous growth opportunities, began working with e-commerce and SaaS clients.
Now, with a decade of experience in digital marketing, communications, and content, I have developed a deep understanding of the psychology behind brand building.
CLIENTS
Fernish
Content Marketing
Over the past decade, I have...
Created stunning, resonant content from concept through execution
Owned long and short-form copywriting, leveraging SEO best practices
Published blogs and landing pages via content management systems
Social Media Management
Launched social media strategies for
e-commerce and nonprofit clients
Grew audience and engagement rates at breakneck speed
Cemented brand loyalty through proactive community engagement
GROWTH IN
social audience
increase in engagement
ROAS unlocked by Establishing influencer & affiliate programs
Education
Columbia University
Masters, Social Work (2012)
University of California, Berkeley
Bachelors, Sociology (2009)
Additional Skills
Copywriting
Email/SMS Marketing
Creative Direction
Paid Media
Generative AI Management
Influencer & UGC Content
Affiliate Partnerships
Social Impact Strategy